BodyViz In the News
BodyViz to be featured on NBC’s Biggest Loser Couples
BodyViz will be featured on NBC's Biggest Loser Couples Tuesday January 12
Ames, Iowa — January 11, 2010 Ames based 3D MRI visualization software company, BodyViz, will be featured on Biggest Loser Couples airing Tuesday, January 12 at 8 p.m. ET/7 Central on NBC. During the episode, viewers will see Dr.Robert Huizenga show contestants the inside of their bodies in 3D using the BodyViz software. Dr. Huizenga says, "The Biggest Loser is very excited to work with innovative new technologies that can help our viewers (as well as me, the doctor) better visualize the inner workings of the body. The visual impact of seeing excess fat can be very motivating!" BodyViz CEO, Curt Carlson, adds, "Using the BodyViz technology to help contestants understand the impact obesity has on their organs and allowing them to clearly see the magnitude of their fat layer around their body in 3D was very rewarding. It reinforces how valuable this technology can be in bridging the communication gap between doctors and patients."
BodyViz CEO, Curt Carlson with Dr. Huizenga on the Biggest Loser set.
"The Biggest Loser: Couples" airs Tuesdays at 8 p.m. ET/7 Central on NBC.
About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, BiggestLoserClub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $100 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out www.biggestloser.com for more information.
About BodyViz
Located at the Iowa State University Research Park in the Cyber Innovation Institute, BodyViz was recently awarded the prestigious Prometheus Award for Startup Company of the Year by the Technology Association of Iowa. BodyViz creates incredible 3D MRI, CT
scan visualizations unlocking medical imaging for doctors, specialists, surgeons as well as teaching institutions. Leveraging expertise developed at ISU’s state-of-the-art Virtual Reality Application Center (VRAC) on Iowa State University’s campus, BodyViz was
created by VRAC Director James Oliver, VRAC Associate Director, Eliot Winer and world renowned surgeon, Dr. Thom Lobe. BodyViz has extensive visualization features that enable users to quickly and effectively view and interact with their patient's data in a never-before-seen 3D manner that is changing the way medical and educational professionals view their world. This virtual reality visualization software is affordably priced, lightweight and simple to use on laptops or PCs.
For more information on BodyViz contact:
Curt Carlson
1-877-296-4111 x111
curtcarlson@bodyviz.com
Or visit www.bodyviz.com
Media or Press contact:
Sandy Peddicord
1-877-296-4111 x222
sandypeddicord@bodyviz.com
